You should start non stop Christmas movies only on the day after Thanksgiving lasting to January the 1st. If Christmas movies are shown basically on Christmas's due season that would make the Holidays more special, at least to me. And the two weeks on one of Halmark channels & the other two weeks on another Halmark channels that's that shows only 24 hour Christmas movies in JULY has got to go! Too much Christmas ruins the specialness of Christmas. Please put the Holidays back in in it's due season and Christmas would have more meaning to it.