Kellogg's Zesta Crackers are not the same as Kebblers Zesta Crackers. Same box but entirely different taste, texture and seem to be soggy before they hit your soup. They taste blane, not enough salt and taste is stale. I've always bought Zesta but didn't realize they had change companies was the problem I was having with my crackers. I believe the elves have a secret recipe with Kebblers that they are not sharing.