Like all other brands of cigarettes Sterling have been reducing the amount of product per packet. I have now noticed that there are only 17 in a pack now but the price does not reflect that. Also they are very clever with their packaging , it does say 17 on the side but they were clever enough to print it onto the cellophane wrapping so once you open the wrapping and discard it you will have no idea that the pack only contained 17 initially. Very clever and tricky of the company. Plus why is it that in other EU countries there is still the original 20 cigarettes in the packet that there always was and for virtually half the price we pay.